Alphabet Inc.
Alphabet Inc.’s Net Profit Margin at a glance
Alphabet Inc. reports net profit margin of 28.6% for Dec 2024. The prior period recorded 24% (Dec 2023). Year over year the metric moved +4.6 pts (+19.1%). The rolling three-period average stands at 24.6%. Data last refreshed Dec 16, 2025, 3:07 AM.
Latest reading
28.6% · Dec 2024
YoY movement
+4.6 pts (+19.1%)
Rolling average
24.6%
Current Net Profit Margin
28.6%
+4.6 pts
+19.1%
Rolling average
24.6%
Latest Value
28.6%
Dec 2024
YoY Change
+4.6 pts
Absolute
YoY Change %
+19.1%
Rate of change
3-Period Avg
24.6%
Smoothed
Narrative signal
Alphabet Inc.’s net profit margin stands at 28.6% for Dec 2024. Year-over-year, the metric shifted by +4.6 pts, translating into a +19.1% rate of change versus the prior period.
Pair this momentum with product cadence, pricing power, and capital allocation moves to understand durability.
Blend with balance sheet, cash flow, and peer benchmarks from AlphaPilot’s broader dashboards to shape an investable thesis.
How net profit margin shapes Alphabet Inc.'s story
As of Dec 2024, Alphabet Inc. reports net profit margin of 28.6%. Assess earnings efficiency, margin resiliency, and profitability drivers using annual historical margins.
Monitoring margin quality
Expanding margins signal improved cost control or pricing power. Contracting margins can point to rising input costs, pricing pressure, or product mix shifts.
Pair margin with growth metrics
Combine margin trends with revenue growth to understand whether the company is scaling efficiently or sacrificing profitability for expansion.
Valuation Multiples
Compare how the market prices revenue, equity, and operating cash flow versus peers and history.
Profitability & Margins
Understand cost structure and capital efficiency trends across gross, operating, and net results.
Growth Momentum
Track whether top-line, earnings, and free cash flow growth are accelerating or cooling.
Balance Sheet Strength
Evaluate leverage, liquidity, and cash generation capacity that underpin resilience.
Shareholder Returns
Follow dividend sustainability and cash generation relative to market value.
Alphabet Inc. (GOOG) FAQs
Answers tailored to Alphabet Inc.’s net profit margin profile using the latest Financial Modeling Prep data.
What is Alphabet Inc.'s current net profit margin?
As of Dec 2024, Alphabet Inc. reports net profit margin of 28.6%. This reading reflects the latest filings and price data for GOOG.
How is Alphabet Inc.'s net profit margin trending year over year?
Year-over-year, the figure shifts by +4.6 pts (+19.1%). Pair this context with revenue growth and free cash flow signals to gauge momentum for GOOG.
Why does net profit margin matter for Alphabet Inc.?
Net profit margin measures how much of each dollar of revenue turns into net income after all expenses. For Alphabet Inc., operating within Technology — Internet Content & Information, tracking this metric helps benchmark management's execution against close competitors.
Is Alphabet Inc.'s net profit margin above its recent average?
Alphabet Inc.'s rolling three-period average sits at 24.6%. Comparing the latest reading of 28.6% to that baseline highlights whether momentum is building or fading for GOOG.
How frequently is Alphabet Inc.'s net profit margin refreshed?
Data for GOOG was last refreshed on Dec 16, 2025, 3:07 AM and updates automatically every 24 hours, keeping your valuation inputs current.