Alphabet Inc.
Alphabet Inc.’s Gross Margin at a glance
Alphabet Inc. reports gross margin of 58.2% for Dec 2024. The prior period recorded 56.6% (Dec 2023). Year over year the metric moved +1.6 pts (+2.8%). The rolling three-period average stands at 56.7%. Data last refreshed Dec 16, 2025, 3:06 AM.
Latest reading
58.2% · Dec 2024
YoY movement
+1.6 pts (+2.8%)
Rolling average
56.7%
Current Gross Margin
58.2%
+1.6 pts
+2.8%
Rolling average
56.7%
Latest Value
58.2%
Dec 2024
YoY Change
+1.6 pts
Absolute
YoY Change %
+2.8%
Rate of change
3-Period Avg
56.7%
Smoothed
Narrative signal
Alphabet Inc.’s gross margin stands at 58.2% for Dec 2024. Year-over-year, the metric shifted by +1.6 pts, translating into a +2.8% rate of change versus the prior period.
Pair this momentum with product cadence, pricing power, and capital allocation moves to understand durability.
Blend with balance sheet, cash flow, and peer benchmarks from AlphaPilot’s broader dashboards to shape an investable thesis.
How gross margin shapes Alphabet Inc.'s story
As of Dec 2024, Alphabet Inc. reports gross margin of 58.2%. Measure pricing power and cost of goods efficiency by reviewing historical gross margins.
Pricing versus input costs
Gross margin expands when pricing power or mix more than offset raw material and labor inflation.
Benchmark to peers
Compare margins within a sector to spot operational advantages or signs of discounting.
Valuation Multiples
Compare how the market prices revenue, equity, and operating cash flow versus peers and history.
Profitability & Margins
Understand cost structure and capital efficiency trends across gross, operating, and net results.
Growth Momentum
Track whether top-line, earnings, and free cash flow growth are accelerating or cooling.
Balance Sheet Strength
Evaluate leverage, liquidity, and cash generation capacity that underpin resilience.
Shareholder Returns
Follow dividend sustainability and cash generation relative to market value.
Alphabet Inc. (GOOG) FAQs
Answers tailored to Alphabet Inc.’s gross margin profile using the latest Financial Modeling Prep data.
What is Alphabet Inc.'s current gross margin?
As of Dec 2024, Alphabet Inc. reports gross margin of 58.2%. This reading reflects the latest filings and price data for GOOG.
How is Alphabet Inc.'s gross margin trending year over year?
Year-over-year, the figure shifts by +1.6 pts (+2.8%). Pair this context with revenue growth and free cash flow signals to gauge momentum for GOOG.
Why does gross margin matter for Alphabet Inc.?
Gross margin tracks the percentage of revenue remaining after direct production and service delivery costs. For Alphabet Inc., operating within Technology — Internet Content & Information, tracking this metric helps benchmark management's execution against close competitors.
Is Alphabet Inc.'s gross margin above its recent average?
Alphabet Inc.'s rolling three-period average sits at 56.7%. Comparing the latest reading of 58.2% to that baseline highlights whether momentum is building or fading for GOOG.
How frequently is Alphabet Inc.'s gross margin refreshed?
Data for GOOG was last refreshed on Dec 16, 2025, 3:06 AM and updates automatically every 24 hours, keeping your valuation inputs current.